Seriously GW a 165 Dollar Boardgame

So the new GW boardgame is coming and the rumor mill says it is priced at 165 dollars.  That is pretty steep.  People are saying it is such a value since just the monopose Marines are worth like 275 dollars.  I disagree with that assessment.  Just because GW charges 30 dollars for single pose marine characters does not make that the price when bundled into a game.  Even a moderate selling game would out strip the sales numbers of all of them as individuals which spreads the tooling costs.  At first I saw the images and was interested.  Might be a fun game and maybe those cultists could get other uses some day but not being deeply involved in GW anymore I cannot count that possible us as part of the cost.  For me it is a 6 mission stand alone boardgame which could be interesting a reasonable price.  Then I saw the rumored price and was like no.  Even at 20% off it is not even close to 100 dollar level which is normally my cut off for just buying stuff.  Pretty much if I want it, I would have to buy it now and sit on it until the summer when my birthday is.  Maybe I am just to cheap or poor now for this stuff but I do not think that is the case.

I think GW is too in love with pretty models.  I think this will see great to existing fan boys but will not do much for former or possibly new customers at that price point.  GW had a hit release in the fall with the Horus Heresy so much so that they raised its price after preorders and have essentially raised it again with this release.  I will note though that they report disappointing earnings for the last half year even with that.  GW is still trying to squeeze more money out of the die hards without really thinking about bringing back others.  While they are targeting toy stores now with some things that is a very crowded space and they will probably not gain much traction there with what they are offering.

This makes me very scared about the price point for the Blood Bowl game.  If this one sells well which it will as it gives people cults which they have been after for a while and is 40K based then next one will be 175.