New Space Marine Mega Army Box

So I was looking at the new Space Marine Army deal on the GW site.  I did the math and the retail for the components is ~360 so the 250 price is not bad vs that.  It looks to be in a retail box so might evem be available from your favorite internet retailer for like 200.  The question I have is whether this set is really interesting.  Not exactly sure how people are running marines right now but this set could probably stretch out to like 1200 points of lack of excitement.  It looks very much like the armies in the back of the marine book or their battle reports. But I guess if you sell a good 1250 point army for cheap what would people need to buy other than the starter set to get up to 1500.