So GW has been doing Free Shipping on orders over 15 dollars for a while. Given the cost of GW stuff pretty much every single item meets this threshild. I almost never buy anything from them directly except specialist games stuff since I can get a much better deal and support my local store by buying or order from them but they had a problem getting specialist game stuff for me. There are some online stores that still over a modest discount on specialist game stuff but you have to spend a reasonable amount to get the discount.
Currently I am working on getting my 20 year old epic space marines into a usable modern force so I am buying a couple of things over time. Here is where GWs 15 dollar or more order free shipping comes in. Each of the overpriced Epic Blisters is more than this so I ordered them each individually. They have different lead times ranging from 1 day to 3 weeks so I hope this will speed up arrival of at least 1 blister. I am sure GW will still make a nice profit on them even with individual shipping.