GW’s recent results and the latest Mantic kickstarter got me
thinking about the health of the miniature wargaming community. Now it could be said that we are in a golden
age of miniatures wargaming with great new models coming out every week from
different companies and a new game being launched through kickstarter seems like
on a monthly basis but all these minis and games have me worried. Players only have so much time and money and
no one is really working hard to expand the market anymore.
Kickstarter seems to me to be encouraging a lot of
essentially dead games as opposed to growing communities. People
who buy in can get a lot of stuff at a
reasonable price by being willing to pay now for unknown delivery in the
future, but where do these games go after the kickstarter. Retailers
are not going to be really happy about supporting them as a large chunk
of the initial sales have already bypassed them. New players might be
reluctant to start buying in since they are getting less for their money
than the backers. If someone wants to start playing Dreadball now I was just reading that you have to pay way more to get the same starter set type stuff. It essentially falls on the backers to invest the
time in building the community. Maybe that is how they earn their
"discount".
This
is going to work better for some types of games than others. Board or
Skirmish games are probably the best as the initial backer is likely to
have everything he needs for him and his existing gaming partners to
play a real version of the game. For a skirmish game you often end up
after the kickstarter having several different factions all kitted out.
So the single backer can bring the fun to his group without to much
concern for lack of external support but it is to his existing group who
could be playing any other game also as opposed to a bridge to a larger
community. It is even worse for a battle type game where a kickstarter
would probably only leave most people with at most 2 factions.
This
type of issue carries over into gaming outside of kickstarter. For
skirmish or boardgames, one player might be able to furnish all the
stuff for a larger group. I for example could provide minis to an
entire Blood Bowl League or event of like 25 people but only have Space
Marines and Nids for a battle game like 40K. If you look at GW, you
will see they are not in the boardgame or skirmish game market, they do
battle games with relatively little direct competition in that segment.
This worked well for them for a time as battle games are such
significant cost and time commitments that you want to get into one
where other people are already involved.
Now consider
the Mantic Deadzone kickstarter, it was pretty successful with over a
million dollars raised but it only sold to like 5000 people. Given the
population of the area served by kickstarter is like 1 billion people
that makes the buyers probably pretty sparse on the ground. I calculate
that in my county there would be like 2 backers based on these
numbers. This compares to GW having like 50-60 active buyers even with
their reduced sales levels. While I love different miniatures and tons
of choices for games, I am not sure if having 20 games with 3 active
players in my area is better than having 4 with 15 active players.
Truth
be told, I honestly have enough miniatures (not even counting that
Reaper Kickstarter being delivered this fall) that I will never get them
all painted and such. For 28 mm fantasy, I have my Reaper Bones,
D&D Chainmail, and D&D Coop Games minis. While I cannot do any
type of battle game with such a group, I can cover any skirmish or
dungeon crawl just fine. Looking at the mantic Dungeon Saga
kickstarter, I am like I already have a modular card tile dungeon set
from the D&D Coop games and I have minis that are close enough to
represent anything they produce so why get it. In Sci Fi I have epic
Space Marines, Squats, Eldar, and 28 mm Space Marines and Nids all of
which to battle level. Ignoring the Blood Bowl collection as it is
pretty specialized.
Now
I would love to have a game for my 40K stuff that was not 40K since
other than Hull Points it does not seem to be that the designers have
made any good changes in a while, but the issue is that rules are hard
and people do not want to pay for them so most games are all about the
minis. Good model independent rules are hard to do when you are trying
to bridge the gaps between all the different vendors. Someone could
just target an alternative game at 40K players but then you are going to
run into problems with your art and diagrams since GW claims to hold
the image rights for even your personal collection of painted and based
minis. A gaming rule set that is just text is really not very catchy and will probably not be read by very many people. I have tried to read through some of the Mordheim rules and am always looking for images to help the text keep my attention or show me clearly what this group or that group should look like.
Looking at GW and the 28 mm 40K models, one could easily see three tiers of games. A skirmish type game (Kill team, Killzone) with high terrain density and low model counts, a normal company battle game with tight and balanced rules for competitive play with more tactical less strategic focus, and a loose Apocalypse style game for bring what you want for narrative style games with your friends. As your taste change you can move from one type to the other while still using your miniatures (and as we all do keep buying more) and style within the 40K fluff if you like it. Unfortanutey they decided that one ruleset for all, pushed to the high end of model count and size now. Leaving other companies filling the skirmish level with tons of different games and scattering the player base.
Looking at GW and the 28 mm 40K models, one could easily see three tiers of games. A skirmish type game (Kill team, Killzone) with high terrain density and low model counts, a normal company battle game with tight and balanced rules for competitive play with more tactical less strategic focus, and a loose Apocalypse style game for bring what you want for narrative style games with your friends. As your taste change you can move from one type to the other while still using your miniatures (and as we all do keep buying more) and style within the 40K fluff if you like it. Unfortanutey they decided that one ruleset for all, pushed to the high end of model count and size now. Leaving other companies filling the skirmish level with tons of different games and scattering the player base.
The problem for the GW community is the entry level price tag to get in. It is almost $150 for a new players to acquire the rule for the game. Add a starter force of minis of about $300 to $600 and that deters a lot of gamers. Kickstarter and starter set boxed factions are all things GW hasn't either done or didn't do right. This is why new players are gravitating to these newer game systems. My group has drifted past GW and was able to enter into 4 different game with less money than starting a new 40k army
ReplyDeleteThanks for the comment. GW starting price is now way to high. I wrote a post looking at that last year after the space marine release:
Deletehttp://twilight40k.blogspot.com/2013/10/the-cost-of-getting-started-with-space.html
GW total deserves to lose their place at the top of the heap. But it seems that every dollar they lose is being split 10 ways which might have issues in the future.
Sometimes it is that spining of the "Wheel of what game will we play". Some players will go from 40K to a new game, to another, etc. Some players don't have the recycling budget or stamina to keep up with so many games.
ReplyDeleteI hear you. I have mainly kept to my old specialist games once I stopped buying 40K (but then GW disappeared them all) for new mini purchases except for the X-wing game. But given the star wars fan I was I could not resist forever. Darn clearence starter boxes at Target.
DeleteHere Dv and a codex would cost $184.
ReplyDeleteThe jump in prices of the starters 60 to 100 for the same model counts and 20 to 30 to 50 or 60 are going to be pretty discouraging. I did see a post recently where some one suggested using the whole DV starter as an astral claw army to make it have more value for people not interested in splitting or selling but requires a far amount of conversion work and not really a beginner thing.
DeleteI'm probably Mantic's only non-Kickstarter customer. But I like their games, and I have no problem supporting them like a normal company, rather than a Kickstarter-athon. I'd like to think that they are going that route to accelerate their design/production phase past what they would normally be able to do were they to grow like a regular business, and I'd like to see them transition to a more traditional business model eventually, but whether or not that ever happens, I will gladly buy their games that look interesting to me from my local store, or from an online store, or from them directly.
ReplyDeleteAs far as finding community for their games, they occupy a different position in my collection, which is that of essentially board games. I buy them, my friends play them with me, just as you described. I don't mind that, but I am lucky enough to have friends to play them with. If I didn't, I could see the lack of community around their releases being a problem.